The number one choice for webmasters and internet marketers have to earn money or free hosting through advertising methods is affiliate marketing. Other choice is going towards the pay-per-click market and signing up with one of the big providers who will pay every publisher per click through or CPM. There have been intensive discussion as far as the effectiveness and earning potential of pay-per-click campaigns form a publisher's point of view. The fact is that if the traffic source is search engine, and the monetizing method is PPC, the advertiser will most likely loose potential earnings. Depending on the advertisement type some and web site niche targeting, some offers will convert incredibly well compared to others which will not and can be handled through the PPC model in order to maximize profits.

These concepts can also be applied to hosting affiliate and reseller programs. Hosting affiliate programs work by providing special links with tracking codes which log statistics such as unique IPs, sign ups, etc. Besides the affiliate approach, webmasters can also promote certain hosting companies by acting as resellers. This approach is quite unique, since every webmaster acts as an independent hosting company and is able to create hosting accounts through a web panel interface, which makes users believe you are the service provider. The main advantage of such programs is that the affiliate gets to keep 100% of the money collected through a merchant account provided by the original host or through a popular Paypal account. This structure has become popular because webmasters can act as hosting companies and earn sizable amounts of money month after month.

This structure is not only great from the 'earnings point of view' but from the knowledge gained by learning the purpose of the many hosting scripts which are used today by many of the top hosting providers, so resellers have a special account management interface to manage several other accounts and install custom scripts with just a mouse click. Affiliate programs provide compensation after a certain action has been accomplished such as sign up or lead completion. Through a reseller account all earnings go straight to the webmaster's processing account and all the costumer service inquiries are handled by the original company. So those webmasters and online marketers who have wondered 'just how much money do hosting companies make every month', have now all the tools to realize the same kind of income. This kind of affiliate program has certainly revolutionized the CPA (Cost per Action) industry and increased webmasters income ten fold compared to the good old PPC programs.

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